For agents
Spend less time on admin, more time closing.
Lead scoring tells you who to call first. Automated follow-ups handle the rest.
- Lead score + starred priority queue
- WhatsApp & BulkSMS in one click
- Mobile-first — works on the go
South Africa's real estate lifecycle platform
Win more mandates.
Close more transfers.
With less admin.
Thina CRM is the AI-powered workspace built for South African estate agents. POPIA, FICA and EAAB-aligned from day one — with a working demo you can try right now.
No credit card. Sample data pre-populated. Sign in with Google or email.
Dashboard · this morning
Welcome back, Lerato
Here's what's happening with your sales pipeline.
Total Leads
1,247
+18%
Won Deals
89
+12%
Pipeline
R 47.2m
+24%
Compliance
98%
POPIA
Pipeline by stage
- POPIA Ready
- FICA Workflow
- EAAB Aligned
- Built on Firebase
- Powered by Gemini AI
- BulkSMS Partner
Built for the whole agency
One platform. Three perspectives.
Whether you're a sole agent, a team lead, or a director — Thina CRM gives you the view you need, without getting in your way.
For team leads
See your whole pipeline in one glance.
Kanban boards, lead routing rules and speed-to-lead SLA monitoring across the team.
- Drag-and-drop pipeline by stage
- Inbound lead routing & assignment
- First-response time tracking
For directors
Compliance and forecasting on autopilot.
POPIA consent records, FICA verification status and lead-ROI dashboards your auditor will thank you for.
- POPIA + FICA dashboards
- Cost-per-lead by source
- Commission splits & forecasts
Everything you need
Built for South African real estate.
Six core capabilities that replace four separate tools — and a stack of spreadsheets.
Powered by Gemini
AI-powered CMA
Comparative Market Analyses in seconds, grounded in live Google Search results — not stale data.
End-to-end
9-stage transaction pipeline
From OTP signed to commission paid, with FICA verification and conveyancer hand-offs built in.
Public landing
Show Days with QR
Public landing pages and instant lead capture from a phone scan. Visitors registered in seconds.
Compliant
POPIA + FICA built-in
Consent records, opt-in flags and FICA verification status — all on every contact card.
Inbound routing
Speed-to-Lead SLA
Auto-route inbound enquiries from Property24 and track first-response times across the team.
Forecasting
Lead ROI tracking
Cost-per-lead and source-by-source revenue, ready for the board meeting on Monday morning.
See it in action
90 seconds: how Thina CRM saves an agent five hours a week.
Self-hosted demo · no tracking · no third-party embeds.
The build story
“I'm not a developer. I built a highly scalable enterprise CRM for $4. Here's how.”
The honest story of how a non-developer shipped enterprise-grade software with GitHub Copilot, three near-disasters, and a lot of stubbornness.
Read the story →Trust & compliance
Built secure by default.
Every line of customer data lives in Firestore in Johannesburg, behind owner-based security rules, with consent tracking that survives an audit.
Security audit · April 2026
Score 9.0 / 10 · External review
POPIA-aligned
Consent records and opt flags on every contact.
FICA workflow
Verification status tracked across the deal pipeline.
Owner-scoped data
Firestore rules ensure agents see only their own records.
HMAC webhooks
Signed inbound feeds from Property24 and partner portals.
Hardened CSP
Content-Security-Policy + rate limits on every endpoint.
africa-south1
Data resident in Johannesburg. No cross-border transfer.
Try the live demo today.
No credit card. Sign in with Google or email, click Seed All Data, and explore a fully populated CRM in under 30 seconds.